The Website Platform Built for Home Builders
ForgeHome is a website platform designed specifically for home builders. It connects your communities, floorplans, and available homes in one system—so your website stays accurate without the manual work. Update a listing once, and it flows everywhere.
Overview
Manage geographic markets and regions
Leads
Analytics
Last 30 days
ForgeHome is different.
Stop managing your website like it's 2010. ForgeHome is a website platform built specifically for home builders—where communities, floorplans, available homes, and lot inventory are all connected. Update a price once, and it changes everywhere. Offer the same floorplan in five communities with different specs per location—without duplicating anything. Integrate with Lasso, HubSpot, Zillow, Realtor.com, and more. Give buyers interactive maps, mortgage calculators, and lead forms that capture real context. With ForgeHome, your website stays accurate without the manual work—so your team can focus on what matters: selling homes.
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Key Features
ForgeHome treats your listings as structured data—connected, synchronized, and always accurate. Here's what that means in practice.
Community Management
Add location, pricing, amenities, and images once—ForgeHome connects them automatically to floorplans, homes, and lot inventory. Update a community's base pricing? It reflects across your entire site instantly. No hunting through pages. No forgotten updates.
Floorplan Library with Community-Specific Specs
ForgeHome lets you manage floorplans in a central library, then set community-specific pricing, square footage, and options where they differ. The Madison in Riverside Estates shows $485,000 and 2,450 sq ft. The same Madison in Oak Valley shows $510,000 and 2,500 sq ft. One floorplan. Accurate specs per community. Zero duplication.
Available Home Inventory
Show buyers what's actually available—not what was available last month. Track quick move-in homes, specs, pricing, lot information, and estimated completion dates in one place. When a home sells, the status updates across your site automatically. No more available badges on homes that sold three weeks ago.
Lot Inventory & Site Plans
Manage lot inventory with real status tracking—available, pending, sold, or custom statuses. Connect to PlotAtlas for interactive site plan maps that let buyers explore visually and filter by what's actually available. Your sales team stops fielding calls about lots that sold yesterday.
Area Maps
Buyers want to know what's nearby before they visit. Is there a grocery store close by? What about schools? ForgeHome's area maps show schools, shopping, restaurants, parks, and transit around each community in real time. Buyers explore the neighborhood without leaving your website. Answer "what's around here?" before they even ask.
Capture with Context
ForgeHome captures context with every inquiry: which community, which floorplan, which home, and what they looked at before submitting. Your sales team knows exactly what the buyer wants before they pick up the phone. Not just a lead—actual intent.
Visual Content Management
Your marketing team can update content without calling a developer. Swap images, edit copy, change pricing, add a new community—all through a clean interface designed for people who aren't engineers. No more waiting three days for a simple text change.
Built-In Mortgage Calculator
Help buyers understand their monthly payment before they reach out. ForgeHome includes a mortgage calculator on every listing—not a plugin, not an add-on, built in. Buyers see real numbers based on current rates. You get leads who already know what they can afford.